You’ve got to watch this powerful advert challenging gender stereotypes


Now this is an advert we wish everybody could see.

As Halloween fast approaches in the coming days, the difficult discussion around costumes and those that are applicable is sure to come up. But this powerful new advert about that very thing is sure to open us all up to a whole new perspective.

Titled My Heroes, it explores two young children, one male and one female, getting ready and enjoying a night with their parents celebrating the holiday – but something here is wonderfully different.

First exploring the costumes they’ll wear, the movie leads you to believe they’ll pick those typically associated with that gender. That being the young male picking Batman and female Wonder Woman. But they don’t.

Related: Mykki Blanco fronts powerful documentary on Johannesburg’s queer creatives – watch

With their parents both excited and nervous at such freedom, the children explore their own feelings and expectations in the costumes that they desire – removing any possible limitations the society around them might impose.

And when they go in search of treats out in the community, the reaction to their costumes is rather special. The response by their an initially nervous dad come the end of the advert will find you wiping away a tear.

My Heroes was brought together by Landwirth Legacy Productions and written by Alex Day and Brian Carufe.

You can watch the powerful advert film below.



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